Do you really need a website content writer?

  • Amy 

You might think you don’t really need a website content writer – and you might be completely right! But before you turn your attention to Word and start typing furiously, you might want answer these questions:

  1. Do you need more traffic to your website?

  2. Do you need more enquiries and sales from your website?

  3. Do you have the time to research content marketing and try it out on your own?

If you answered yes, yes and no, then I’d strongly advise getting a writer to help you create a great website. If you’ve said the opposite – then you probably don’t need a content writer. They still have the added benefit of creating professional content for you; but if you’re not interested in people reading your content or making more money from your website, then you can probably write whatever you like and no one will mind.

If you are interested in more people getting to your website and selling more online – then read on!

Here’s how professional content writers can help you:

Attracting more relevant traffic to your website

A good website copywriter can help you create seo articles and posts that are devised to attract your customers to your website. They help in a multitude of ways:

  • They contain keywords and search terms your customers are likely to be searching the web for
  • They make your website look ‘bigger’ to search engines which can help make them more highly ranked
  • Frequent articles help your website seem fresh and frequently updated – something search engines love too
  • They’ll create titles and content that is aimed to be ‘shareable’  – the more an article is shared online the more search engine’s will highly rank it too

Turning your web visitors into new customers

Website copywriters should also be able to help you create better sales pages that work hard at converting your traffic into more sales. This doesn’t necessarily mean lots of text is written (in fact, too much text in the wrong place can be a giant turn off to many markets), but it can take a great deal of time to be done well. Considerations about your websites goals and your target markets must be made and it can take a number of drafts to create something that really works.

Having said that, a well written and thought out sales page can mean the difference between your website being a success – or complete failure. So out of all the work you could get done by a website content writer, if you had to pick just one – this would be the highest value.

Saving you time and head space so you can focus on your own expertise

Investing in a content writer can save you an incredible amount of time – especially if you’re looking for an entire website to be written. If you consider that an article may take an average of 3 hours to write, and a sales page can take between 4-7 hours to write, and then add the additional time for reviewing, then multiply that by the number of pages you want on your website… you’re starting to look at your next few weeks, if not months, being a write off (pun intended). And let’s face it – if you’re not a professional content writer, the content you create is unlikely to reach the standard that today’s web users are looking for, so it could all just be a waste of your time.

We don’t want you to waste your time – so if you are interested in having your website professionally written by a content writer in the UK, simply fill out your brief today and let us take care of the rest!