The best podcasts for taking your business to the next level

Do you like business podcasts? I know I do. I can’t stop listening to them – especially when it comes to helping my business grow. I’m starting to think I may have a weird podcast addiction.

I’m sure most of you can agree – when it’s the end of the day and you can’t face looking another moment at the screen, the last thing you want to do sometimes is get into reading more about how you can improve your business. But we all know it’s so vital to keep on top of trends and keep learning how to be better – my answer? Business podcasts. I can listen anywhere, without looking at the screen; on the train, doing the dishes, even taking a bath. It’s a great option when you’re feeling burnt out, but you know you need to brush up on your skills.

So I decided to write up an article about some of my favourite business podcasts, why I love them, what they could help you with and which are my favourite episodes.

The “DIY PR” podcast for business: Janet Murray’s Soulful PR

janet murray soulful pr business podcastsThe Soulful PR podcast has to be one of my favourite business podcasts. It’s hosted by Janet Murray who is an amazing journalist and now has turned her hand to helping businesses get great PR. One thing important for any business, and especially important to any content marketing strategy is promotion – and Janet Murray gives some great advice for promotion through PR for free on her podcast.

Why you should listen:

I love her podcasts because they’re honest and give some genuine advice that any business owner interested in PR can really use. She also has a very “easy on the ears” voice. If you’re keen to know how to do PR yourself for your business, and like me you love learning through listening – this one is not to be missed!

Some of my favourite episodes:

2: Why press releases are dead (but you should write them anyway)

If you’ve ever considered PR, you might have thought of researching how to do a press release. I sure did. This one made me think twice, and is a super helpful introduction to PR for business.

30: Here’s when it’s ok to work for free

Not directly about PR, but a seriously helpful podcast for any new business. Definitely one of the most useful if you’re just starting out.

46: Do this one thing for pitching success

A wonderful episode that might help you understand things a bit better from the journalists point of view, and therefore help you rethink and improve any of your pitches. Give this a listen before you pitch!

The “big ideas” podcast for business: Gimlet Media’s StartUp

Gimlet mediastartup business podcasts was created by Alex Blumberg, and you can listen to his story in season one of ‘StartUp’, which follows him going from having not much more than an idea – to now having a full staff and around a million listens each month.

Why you should listen:

If you have a huge, game changer of an idea, but you’re not sure what to do with it or how to take it to the next level – this is the podcast for you. Also, if you’re like me and just really enjoy high quality, documentary style podcasts, you’ll love it too.

As an extra plus, I’m now semi-prepared for when I do come up with my game changing, world domination idea.

Some of my favourite episodes:

How not to pitch to a billionaire

A generally awesome introduction to the show, and for me, and amazing insight into the world of ‘pitching for investors’. Before I ever considered going into business, I loved this one.

How to name your company

If you’ve ever felt lost and confused about what to name your  company – don’t worry, it happens to us all. In this episode you can listen to StartUps personal struggles choosing a name for their new business, and takeaway from their successes and mistakes along the journey.

Season Two (I’d list episodes, but they’d be spoilers – and I don’t want to spoil  the awesome story!)

I know this isn’t an episode – but I couldn’t spoil it for you guys by telling you to jump to any favourite episodes. Season two follows a new company, started by women. As a woman just starting out, it gave me so much inspiration to follow another set of ladies going out on their own. It’s full of loads of helpful startup lessons and is a must-listen for any startup with a big idea.

The “getting started” podcast for business: Seth Godin’s Start Up School

Seth Godinstart up school seth godin business podcasts is clearly a huge name in the business world – and his podcast delivers the same high quality information you would expect. In ‘Start Up School’ he offers a set of 15 lessons that you can either listen to from start to finish or pick and choose what you want to learn. He recorded his advice live, so theirs even genuine Q&A’s from his entrepreneurial audience too.

Why you should listen:

If you’ve just got going with your business or you’re about to start, especially if you’re not sure how to navigate online, Seth Godin’s Start Up School will seriously help. It’s a complete guide for any new business and can help you get your head in the right mindset for being an entrepreneur.

Some of my favourite episodes:

3. Creating Scarcity

How and why you should be doing good marketing, not manipulation.

7. Advertising and Competitors

Some seriously interesting perspectives on advertising and marketing; how big companies buy it and why results can often be worthless to big brands. Also about how you can differentiate yourself in your industry from your competitiors.

11. Cash Flow

Cash flow is still possibly the most frightening thing for me; it’s a confusing landscape. Seth Godin breaks down what happens with investors in your business, when you should and shouldn’t get one, how to motivate staff and how to price your product correctly. It was truly enlightening for me!

 

The “ultimate guide” podcast for business: Pat Flynn’s Smart Passive Income

Pat Flynn smart passive income business podcastsdoes a better job than any of the business podcasts I’ve come across at giving you genuine advice that you can not only understand, but you can take real action on. I’ve grown to seriously dislike the podcasts that claim to offer something  in a title, then just speak lots of jargon – Pat speaks in a completely honest and clear way, and his audience is really the most important thing. One of the best interviewers I’ve ever heard, I can’t imagine I’ll ever stop listening to his podcasts.

Why you should listen:

Whether you’re a budding entrepreneur or a seasoned professional – you’ll get some incredibly effective advice from Pat Flynn and his many experts. You certainly don’t have to be working on passive income either to benefit – I sure don’t, but have reaped so many rewards from his advice. If you listen to just one podcast for your business – make it this one and I promise you won’t regret it.

Some of my favourite episodes:

178: The Ask Formula – How to discover exactly what your audience will buy (even if you don’t have a following) with Ryan Levesque

Ryan Levesque goes through a step by step system about how you can create the ultimate product – and it’s been a complete game changer for us. Listen to your audience folks and they will treat you well.

190:Step-by-step Product Creation with Bryan Harris

Bryan Harris is one of my favourite business experts out there, and he has some serious wisdom to offer in this podcast. If you’ve ever thought you might like to open a business but don’t know where to start – this is the perfect guide for you. Sign up to his email list too if you, like me, love webinars.

210: How to Automate Your Business to Save Time and Make More Money with Dana Malstaff

Dana Malstaff is an upbeat, incredibly successful and genuinely lovely business woman, and I love her tips in this podcast. Especially about building a ‘movement’ – your business should always be about your customers, not you. It’s some of the best advice I’ve ever had.

 

Which business podcasts are your favourites? I’m always on the look out for more so please let me know in the comments; and who knows, maybe I’ll try to make own of my own soon. I’ll probably start off with Pat Flynn’s guide on podcasting!

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