The best podcasts for taking your business to the next level

Do you like business podcasts? I know I do. I can’t stop listening to them – especially when it comes to helping my business grow. I’m starting to think I may have a weird podcast addiction.

I’m sure most of you can agree – when it’s the end of the day and you can’t face looking another moment at the screen, the last thing you want to do sometimes is get into reading more about how you can improve your business. But we all know it’s so vital to keep on top of trends and keep learning how to be better – my answer? Business podcasts. I can listen anywhere, without looking at the screen; on the train, doing the dishes, even taking a bath. It’s a great option when you’re feeling burnt out, but you know you need to brush up on your skills.

So I decided to write up an article about some of my favourite business podcasts, why I love them, what they could help you with and which are my favourite episodes.

The “DIY PR” podcast for business: Janet Murray’s Soulful PR

janet murray soulful pr business podcastsThe Soulful PR podcast has to be one of my favourite business podcasts. It’s hosted by Janet Murray who is an amazing journalist and now has turned her hand to helping businesses get great PR. One thing important for any business, and especially important to any content marketing strategy is promotion – and Janet Murray gives some great advice for promotion through PR for free on her podcast.

Why you should listen:

I love her podcasts because they’re honest and give some genuine advice that any business owner interested in PR can really use. She also has a very “easy on the ears” voice. If you’re keen to know how to do PR yourself for your business, and like me you love learning through listening – this one is not to be missed!

Some of my favourite episodes:

2: Why press releases are dead (but you should write them anyway)

If you’ve ever considered PR, you might have thought of researching how to do a press release. I sure did. This one made me think twice, and is a super helpful introduction to PR for business.

30: Here’s when it’s ok to work for free

Not directly about PR, but a seriously helpful podcast for any new business. Definitely one of the most useful if you’re just starting out.

46: Do this one thing for pitching success

A wonderful episode that might help you understand things a bit better from the journalists point of view, and therefore help you rethink and improve any of your pitches. Give this a listen before you pitch!

The “big ideas” podcast for business: Gimlet Media’s StartUp

Gimlet mediastartup business podcasts was created by Alex Blumberg, and you can listen to his story in season one of ‘StartUp’, which follows him going from having not much more than an idea – to now having a full staff and around a million listens each month.

Why you should listen:

If you have a huge, game changer of an idea, but you’re not sure what to do with it or how to take it to the next level – this is the podcast for you. Also, if you’re like me and just really enjoy high quality, documentary style podcasts, you’ll love it too.

As an extra plus, I’m now semi-prepared for when I do come up with my game changing, world domination idea.

Some of my favourite episodes:

How not to pitch to a billionaire

A generally awesome introduction to the show, and for me, and amazing insight into the world of ‘pitching for investors’. Before I ever considered going into business, I loved this one.

How to name your company

If you’ve ever felt lost and confused about what to name your  company – don’t worry, it happens to us all. In this episode you can listen to StartUps personal struggles choosing a name for their new business, and takeaway from their successes and mistakes along the journey.

Season Two (I’d list episodes, but they’d be spoilers – and I don’t want to spoil  the awesome story!)

I know this isn’t an episode – but I couldn’t spoil it for you guys by telling you to jump to any favourite episodes. Season two follows a new company, started by women. As a woman just starting out, it gave me so much inspiration to follow another set of ladies going out on their own. It’s full of loads of helpful startup lessons and is a must-listen for any startup with a big idea.

The “getting started” podcast for business: Seth Godin’s Start Up School

Seth Godinstart up school seth godin business podcasts is clearly a huge name in the business world – and his podcast delivers the same high quality information you would expect. In ‘Start Up School’ he offers a set of 15 lessons that you can either listen to from start to finish or pick and choose what you want to learn. He recorded his advice live, so theirs even genuine Q&A’s from his entrepreneurial audience too.

Why you should listen:

If you’ve just got going with your business or you’re about to start, especially if you’re not sure how to navigate online, Seth Godin’s Start Up School will seriously help. It’s a complete guide for any new business and can help you get your head in the right mindset for being an entrepreneur.

Some of my favourite episodes:

3. Creating Scarcity

How and why you should be doing good marketing, not manipulation.

7. Advertising and Competitors

Some seriously interesting perspectives on advertising and marketing; how big companies buy it and why results can often be worthless to big brands. Also about how you can differentiate yourself in your industry from your competitiors.

11. Cash Flow

Cash flow is still possibly the most frightening thing for me; it’s a confusing landscape. Seth Godin breaks down what happens with investors in your business, when you should and shouldn’t get one, how to motivate staff and how to price your product correctly. It was truly enlightening for me!

 

The “ultimate guide” podcast for business: Pat Flynn’s Smart Passive Income

Pat Flynn smart passive income business podcastsdoes a better job than any of the business podcasts I’ve come across at giving you genuine advice that you can not only understand, but you can take real action on. I’ve grown to seriously dislike the podcasts that claim to offer something  in a title, then just speak lots of jargon – Pat speaks in a completely honest and clear way, and his audience is really the most important thing. One of the best interviewers I’ve ever heard, I can’t imagine I’ll ever stop listening to his podcasts.

Why you should listen:

Whether you’re a budding entrepreneur or a seasoned professional – you’ll get some incredibly effective advice from Pat Flynn and his many experts. You certainly don’t have to be working on passive income either to benefit – I sure don’t, but have reaped so many rewards from his advice. If you listen to just one podcast for your business – make it this one and I promise you won’t regret it.

Some of my favourite episodes:

178: The Ask Formula – How to discover exactly what your audience will buy (even if you don’t have a following) with Ryan Levesque

Ryan Levesque goes through a step by step system about how you can create the ultimate product – and it’s been a complete game changer for us. Listen to your audience folks and they will treat you well.

190:Step-by-step Product Creation with Bryan Harris

Bryan Harris is one of my favourite business experts out there, and he has some serious wisdom to offer in this podcast. If you’ve ever thought you might like to open a business but don’t know where to start – this is the perfect guide for you. Sign up to his email list too if you, like me, love webinars.

210: How to Automate Your Business to Save Time and Make More Money with Dana Malstaff

Dana Malstaff is an upbeat, incredibly successful and genuinely lovely business woman, and I love her tips in this podcast. Especially about building a ‘movement’ – your business should always be about your customers, not you. It’s some of the best advice I’ve ever had.

 

Which business podcasts are your favourites? I’m always on the look out for more so please let me know in the comments; and who knows, maybe I’ll try to make own of my own soon. I’ll probably start off with Pat Flynn’s guide on podcasting!

If you loved this article and want more like this (and even a free quick start web traffic guide) – why not sign up to the POP Content email list?

Content Marketing – the easiest, hardest and ONLY method of SEO

I often see questions online about SEO – how to do it, the best methods, who to hire etc. The truth is – you can do it yourself. The harder truth is – it takes a lot of time & effort. The hardest truth – if you don’t do it, you might as well not have a website. In this article I’m going to cover what content marketing and SEO are, the basics of how you can do it yourself and something you can do today to improve your SEO and content marketing efforts.

So what is content marketing and SEO?

what is content marketing and seo

Content marketing is a method of promoting your website – it involves writing useful content for your online audience, making sure search engines understand what the content’s about and promoting that content well. It enables you to not only get more traffic to your website – but also it helps you build up your ‘know, like and trustability’ for your online audience. This helps with your marketing – but also your sales. After all, the easiest people to sell to are the ones that already trust you.

Think about it – you mother trusts you the most – and I’d put good money on it that you could sell her sand in the middle of the desert if you wanted to. But you wouldn’t obviously, because that’s just plain evil. I’m just saying – you could. Please don’t.

So what is SEO then?

SEO (search engine optimisation) is simply about optimising your website so it appears higher in search engine rankings so you get more relevant traffic to your website. Nothing more, nothing less.

SEO used to consist of many technical tweaks and dodgy linking – and as a result, 5 years ago you could simply pay a few hundred pounds a month and rank really well for a chosen key term. Google and other search engines have since grown wiser to these dodgy technical tweaks – and punish websites that use them. You may have been someone who’s been hit by Google updates – and possibly you’ve lost faith in any long term SEO. But don’t be discouraged – you can have long term success, you just have to play by the rules. No more cheap tricks and pulling the wool over search engines eyes. Here are some ‘black hat’ seo techniques that used to be used – and are to be avoided:

  • writing ‘keywords’ in the same colour as your website background – so search engines can read it, but users can’t
  • paying for dodgy/suspicious links
  • creating lot’s of small websites that point back to yours, for the sole purpose of SEO

The best part of all this?

Now you can do a lot of this yourself!

SEO is easier & harder than ever. Easier because you don’t have to have as many technical IT skills as you used to (although some basic understanding is still really helpful in the process). Harder because of the competition out there is huge and that there aren’t any technical ‘tricks’ you can use like you used to be able to – there’s no buying links and sitting back to watch the traffic flow in.

It was much easier in the past –  but better to start today, than wait until next year, when competition will be even heavier.

How to perform the easiest method of SEO – content marketing:

How-to-perform-the-easiest-method-of-SEO-content-marketing
Give your content love

Content marketing consists of 3 strategies, that when done well, will boost your business to serious success.

1. Make your website ‘Search Engine Ready’ – and as user friendly as possible

These two go hand in hand; anything that will make your website better for your audience online, will give you some recognition from Google. Google takes into account your site speed (users hate slow sites), relevance of your content (users want relevant answers to their questions) and how good the experience is on mobile and tablet devices (users don’t just use their laptops).

You can quickly check out what Google thinks of your website’s usability and speed here.

You need to decide what you want your website to be found for by doing some keyword research – then make sure you write content around that subject. Don’t write just for search engines – write content that will genuinely help your clients and the audience interested in your subject. You’re much more likely to get relevant links this way (which is essential to SEO) and word of mouth on social media will give you website a boost in traffic too.

Make sure you do this step before the rest; it’s much harder to change your website in Google’s eyes once it already thinks your website is about a different subject than what you intended. If you can begin from here, you’ll be doing the right thing. If you’ve already got a lot of content – don’t panic. Find what you want your site focus to be and work back from there; edit your content and try to tailor it to your users as best you can.

If you want to learn more about how to write your content in the best way for search engines – sign up to my email list and you’ll get a full guide on how to do it yourself.

2. Make your website content better than what’s already out there

The best content will always win in the SEO game; so whether you need to be more helpful, educate better, entertain more – do it better than your competition. Search for terms you want to be found for and pick away at what you could do better; whether it’s a different type of media, like video, or a longer, better, more informative article – make sure you put in the effort. Your audience will appreciate it – and so will search engines! I always tell my clients – quality is much more important than quantity.  Three well written, informative articles will help you a lot more then 10 rubbish ones you cranked out without really thinking before bed.

If you’re really stuck on what you want to write about – check out this article here for content marketing article ideas.

 3. Promote your content – the right way

Promotion is where a lot of people start to stumble – but that’s a great thing for your business.

If your competition is stumbling here, it’s an opportunity for you to push ahead of them and get great at it! The basics are simple – make sure you mention your new content on your social media platforms. Get that content in front of your current audience – step 1 simplicity.

Next – get involved in conversations in your industry and groups where you think your audience will be – whether it’s Pinterest, Twitter, forums, facebook groups, subreddits – get involved. Learn about the platform inside and out before you post. Get to know the audience there and make sure you tailor content directly for them before you post it. I like to think of a lot of these online groups as a party – you wouldn’t just shout about yourself and ignore everyone else. Start conversations and be polite; don’t just pick up a loud speaker and ignore everyone there. Make friends and don’t always mention your business – people on the internet will find you if they want to. They know how to use Google after all.

And that’s it all in a nutshell! Of course this all takes time and effort – but if you value your website and want to see more leads, it’s worth setting aside the time for it.

So how can you actually do this?

Here’s something you can do quickly, today to help your content marketing and SEO.

1.Review your competition’s websitehow-to-do-content-marketing-and-seo-now

Spy on your competitors like a crazy person – check all their posts & articles and see what is and isn’t doing well. Which posts are being linked to a lot? Which ones have a lot of shares and comments? Study them and use them for inspiration for your next article – check out their titles and the full content, links, images, video – everything!

2. Write useful content better than the competition

Useful content gets linked to. The best content gets linked to the most. The best content also gets the most attention online. Good links = good SEO (warning: this does not mean 1000 backlinks = good SEO, domain authority is really important. Don’t buy a bunch of spam links. You could permanently damage your website if you do.)

Spend time and effort thinking who the article is for; who’s going to read it, and what do they really want to know. Highlight any benefits to them within your content and layout your article in as easy to read fashion as you can. Use appropriate titles, and adjust your keyword content for SEO – but focus on this last, and the user first when you’re writing.

3. Promote your content

50% of your efforts should go into writing the best content you can for your audience. The next 50% should go into promoting that content; loads of people forget this step or are just useless at it. Try to get your content in front of influencers; react to their content and try to get on their radar – they’re much more likely to respond to you if you respond to them first! Get involved in PR opportunities; try ‘haro’ or ‘journorequest’ on twitter, and answer any requests that might be relevant to your industry. The important thing when promoting your website online is – keep it relevant to the conversation. Find people you can help with your content and get involved in those communities.

That’s not all – but it’s certainly enough to get you started!

Sign up for my email list and you’ll get a quick start guide for more help on making your content better.

I’d love to hear if you found this helpful – comment below and let me know if you have any other content marketing and seo tips or tricks!

3 completely free stock image sites that will rock your content marketing

When it comes to any type of content marketing – whether it’s social media marketing, website marketing or anything else – images are always going to be important. They can help you break up text, making it easier to read and can even help your reader understand your content better. As a business, you have to be careful which images you use. It’s important to make sure you come across as professional, but don’t simply Google images and take them from anywhere – or you could land yourself in a serious legal battle. You can get ahead of the competition with professional, high quality images – from any of these 3 free stock image sites!

pexels-free-stock-image-sites

Pexels

Pexels is one of my favourite places to find free stock photography. It tends to be my first stop when I’m looking for images, even when I’m willing to pay. Some free stock image sites boast about the number of images, but often because they’re free, they seriously lack on quality. Not Pexels though; their image bank is full of wonderfully high quality images that should cost an arm and a leg. And they’re completely free to use – they don’t even request that you make an account for access. If you’re struggling to find any images for your marketing material, whether it’s your blog, website or whatever else you’re doing, I’d highly recommend this website as a great place to start your hunt.

The search is really easy to use and throws up very relevant results. They make it really clear what licensing has been added to each image, so you can stay the right side of the law. The only real drawback I find is that the image bank isn’t as large as it could be; but seriously guys – I prefer this one to the paid sites, and what can you say when it’s free?

Lastly, a lesser known fact is that they also do ‘stock videos’ – so if you’re making a video for your website and are looking to add some professional video to it, I’d highly recommend you check out Pexels Videos too.

content-marketing-Pixabay-free-stock-images

Pixabay

Pixabay is one of the best free stock image sites; it has a much larger bank of images (over 630,000) than Pexels and if you’re looking for drawn images like vectors and icons – Pixabay has you covered! Because it has a much larger bank of images, it can be a little harder to navigate and there is a mixture of quality – however, having said that, they still have some of the highest quality images out there, especially when you consider they’re free.

Again, they don’t ask you to sign up to get your free images, but signing up can speed up the download process a bit, so it might be worth it.

content-marketing-canva-free stock-image-sites

Canva

If you haven’t tried out Canva – check it out today. As far as free stock imagery goes, they don’t have a lot that are free – but what they do have is better! If you’ve ever seen those motivational images pop up on Facebook or Twitter, with writing over a pretty background – it was likely made in Canva. Canva is an extremely simple to use design programme you can access online. The best thing about it, is just how easy it is to create professional images with. You can quickly put together a great, professional image for your content marketing efforts without paying a designer to create it for you.

You can enter in hex codes for colours so you can match your branding exactly and use a whole host of Google fonts on your images. They have even gone to the trouble of giving you pre-sized blank images so you can make sure your image will fit for the media channel you’re using (e.g. they have ‘facebook post’ and ‘twitter post’ sizes pre-made, so you can literally just click and go!).

I’ve literally spent 10 minutes putting images together using Canva – and if it was a race I could probably do it in 2.

They come out so professionally that I’ve never bothered using Photoshop for my imagery. Like anything, there are still drawbacks. The have lots of fancy features and frames which are wonderful – but you have to pay for the fancier ones if you want to use them. And you do need to sign up for an account – but they don’t send you a bunch of junkmail, so I’ve never thought it was too much to ask especially as the service is so great and free to use.

I would recommend downloading a stock image and adding your personal message through canva; so you can quickly create some great images for your content marketing without having spent a penny.

What do you guys use? Do you know of any other good free stock image sites? I’d love to know if you have any more tips – just comment below.

If you want to get more free tips on how to rock your content marketing, just sign up to my email list below!

The importance of content marketing for your business in 2016

In 2016, the importance of content marketing is set to grow an insane amountespecially if you have a business. It could make or break your online success. So what is it? And why is it so important? As a content marketer – I hope I can guide you through and let you know what it is, why it’s so important – and what you can do today to make your content marketing efforts better.

What is content marketing?

According to the content marketing institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

what-is-content-marketing-define
We’ve all been there – someone mentions a buzzword and we’re nodding – but completely lost!

For those of you who have now also fallen asleep trying to read that sentence, I’ll give you my more human friendly version:

Content marketing is a marketing method that has the main goal of building a better relationship with your potential & current customers, resulting in genuine, loyal fans and more sales. It does this through the clever production and promotion of genuinely useful & popular content online – normally including blog articles on your website, making better sales pages, social media marketing, email marketing, podcasting & even making videos.

So whenever you publish an article, and tweet about it or post on Facebook – you’re performing content marketing. The real question now is – are you doing it well? And is it really that important anyway?

The importance of content marketing

Again, to quote the CMI:

Marketing is impossible without great content

the importance of content marketing
We’re absorbing content everyday on the internet

So we know your content – it’s pretty damn important to your marketing. Think about it; whenever you market anything, the most important thing is whether or not you’re reaching your goal. And without the proper message behind your marketing, it’s going to fail. Every brand has a message, from Coke to Nike. So do you – the difference between you and your competitors marketing efforts is really about how well you are delivering that message. That comes down to your entire business; from the first moment a customer hears about you to the moment they receive your service or product – you need to deliver a consistent message. Without content, your message is blank.

Online, it not only effects how people perceive your business; but it also how many people even notice your business. This is because content marketing has a huge role in your search engine rankings – and therefore your website traffic numbers. And it’s only set to get more important.

You don’t have to take my word for it either – the numbers speak for themselves. This year, 88% of B2B marketers were using content marketing and 86% of B2C marketers were already using it by 2012.

If you’re still not sure if this will make the difference for your business, try something out for me – go to your search engine and type in a search you think a customer might use to find your product or service – not your brand or company name, just the generic term for your offering e.g. ‘hotel in Dundee’ not ‘hilton hotel’ . Look at the top organic results (not the promoted ones – over 50% of clicks still go to the top 3 organic results).

Take a look at these websites and check the following:

  • Do they have a blog?
  • How many pages or articles do they have?
  • Do they have a better social media presence than you?

More than likely, if they are doing content marketing better than you – the answer is yes to all 3. But don’t panic; the best time to work on this may have been yesterday, but the second best time is today!

What you can do today to make your content marketing better

what-you-can-do-to-improve-your-content-marketing-today

I know a lot of you are thinking “well, thanks for that Amy, now I know the importance of content marketing, but I have no idea what I’m supposed to do to fix mine”.

Now, I can’t help all of you reign in millions of raving fans and loyal fans through one article unfortunately – but what I can do is hopefully help you on your first step along the way!

1. Optimise your content for Google

If you have wordpress, you can use the free Yoast plugin – it rocks! It’s simple to use – I’ll give you fair warning though – don’t ‘keyword stuff’. Write your article with your audience in mind, and then tweak it later so that it contains enough keywords to satisfy Google. Google is super smart and can tell when an article looks unnatural – you don’t want to get penalised, so please make sure you write an awesome article for your readers and just tweak it with Yoast. If you don’t have Wordpress, you can download my free guide by signing up to my email list; it goes into more detail about each of the steps Yoast asks you to take, so you can apply it to any site.

Another tip when you’re optimising your content – make sure you pick a relevant keyword (a keyword is the phrase you type into google, not usually just a single word). It wouldn’t make sense for me to optimise this article for the work ‘content’ for example – Yoast might think I’ve done well typing it in so many times, but that’s not what this article is actually about. Try to pick longer keywords that will make sense for a reader who’s searching for your article. For example, if you were a hotel in Dundee, you could use the keyword ‘places to visit in Dundee’ and type a good article about the different places worth visiting in Dundee. The key is to deliver quality to your readers; if you do that, Google will reward you.

2. Promote your content

If you already have great content – don’t forget to promote it. Many small businesses trip up at this step. Firstly, share your articles on your social media channels, and get involved in the conversations happening there in your industry. Get involved in forums in your industry too – and share the information where it’s relevant, especially if someone asks a question you’ve answered in an article already. Don’t forget to get involved with other people in that community and give them some attention too – you’re much more likely to get likes and shares if you do so for others first.

I hope this article helped you understand the importance of content marketing – and put you on your first steps to reaping the rewards for your business! Let me know if there’s anything you loved or hated in the comments below – I love all feedback, so don’t be shy.

If you’re stuck on what articles to write about, you might like our article about finding a topic that your customers actually want to read here. And if you’d like more help with your content marketing, you can sign up to our email list below or get in touch for weekly content marketing guidance.

Use storytelling to transform your content marketing

Ever wondered why some articles really stick with you and others – even when they seem really relevant to you – just don’t? Personally, I have a terrible memory – I literally have forgot my pin number for no reason after 4 years of having the same card – but when it comes to a good story, it just seems to stick better. This is because our brains are programmed to absorb information through stories.

As a business, your number one goal is to forge better relationships with your clients so you can make your business better and ultimately more profitable – so what better way to connect with people than to tell a good story? Something they can genuinely relate to, that they’ll remember your brand for. If you’re wondering how to use stories to transform your content marketing, just follow these steps below and you’ll be well ahead of the competition.

 

1. How to find your business story

find-your-business-story-for-content-marketing

First thing you need to know is – your customers don’t care about your business. Especially on the internet. If you’re selling anything online, you’re instantly suspicious, and you’ll want to build trust before moving onto any sort of selling. A great way to start building trust is to tell a true story, warts and all, and it doesn’t have to be about your business. People connect with people first and foremost.

One thing many businesses fall foul of is hiding the mistakes they’ve made and presenting themselves as this perfect being – and it’s very hard for your audience to empathise with that because, no real person has never made a mistake. So the first thing I want you to do, is to think back to a time when you made a mistake. Every story needs a hurdle – or it’s boring!

It needs to be something that your audience can relate to; if you’re a B2B this might be easier, because you can relate to other entrepreneurs quite easily, because your are one. If you’re B2C – think about when you first came up with your idea; what mistakes did you make? Being vulnerable can make it obvious that you’re being honest, which can really connect you with your audience. For example, if you started a cleaning business, maybe you had a complaint because you didn’t tidy the room, you simply vacuumed and dusted. Show the complaint, and then go into how you turned it around – maybe this spurred you on to check other cleaning businesses reviews and you noticed other people had the same complaints. And that’s when you decided to make your business more about tidying, not just cleaning.

To sum up; find a hurdle your customers can relate to and use it as the problem in your story you had to overcome. Nothing is more trustworthy on the web than someone being honest with their mistakes.

2. Writing your business story

learning-to-write-your-content

Writing can be really daunting for any business owner; and if you’re really struggling, it’s okay to hire someone to do it for you. But make sure they understand what you’re aiming to do, and be sure to give them as much information about your struggles and how you overcame them. It’s absolutely fine to write as you would speak; on the internet, people aren’t looking to bash you for your grammar – they’re looking for a good story. If you can provide that, that’s all that matters. In fact, shorter sentences have been proven to be more digestible – and better for search engines too.

Normal story telling follows this pattern, which can be a great place to start if you’re stuck:

    1. Set the scene with something relatable/normal; using the example above it might be “Dusting round Mrs. Fischer’s old 70’s lamp shade, I looked around and thought to myself, “Ah good. A job well done, and with 5 minutes to spare!”. I packed up my things, and waved good bye while taking one last sip of her Twinings english breakfast tea. What a lovely lady, I thought. “
    2. Introduce the problem/struggle in the story. This might be, “As I pulled up to my next job, I had an email. “New Review From User “Fischer182″. How fast she is with technology! I pulled it up and suddenly felt like I’d been hit by a car. One Star. She’d written how I hadn’t tidied her magazines and plates away, and left my tea mug dirty. I was so upset; having only started my business a few weeks before, this could ruin me.”
    3. Describe how you turned the situation around. This bit is where you can shine – show how you dealt with the issue and learned from it. You might say, “I responded and let her know I was so sorry, I hadn’t intended to be a tidying service. But just as I was about to send it, I thought – why wouldn’t I be a tidying service? People hate tidying up, sometimes more than cleaning. So that’s when I decided – Cleaning Co was to become Neat & Tidy co. I focussed my efforts on making sure our company was the best in tidying; not just cleaning. I trained myself up – seriously, there are tidying courses out there – and started to gain a real reputation for making a home tidy from top to bottom – not just clean.”
    4. Wrap up your story – and don’t forget a delicate call to action. You’ll want to end on a strong, memorable note. So try to add some useful information for your audience here, and confirm your message. You also don’t want to lose their interest at the end of the story – so calls to action can be useful. This doesn’t mean add a sales prompt at the end – if this is your ‘about’ page, they may be unlikely to be ready to buy. But gently indicate where you’d suggest they go to next; maybe you have some great testimonials they’d like to see or a helpful blog they can look at for more information. It might go something like this, “To this day, I take tidying to another level – and I have never left another dirty cup of tea at a clients house either! If you’d like to find out more about my services, why not see what my previous clients have said here”
    5. If you take away just one tip today – write as you would speak naturally. This is going to help gain trust. If you don’t tell stories in the way I’ve set out above, it might not be natural for you – so feel free to go a different way. Just remember to try to be as honest and transparent as possible, and relate to your audience wherever you can.

Use storytelling in your content marketing

You can use good storytelling as a major asset in your content marketing efforts. People love sharing good, relevant stories –  so if you know of a story that relates to your industry, especially if no ones written about it yet, get writing. Getting people to share your articles online helps to drive traffic and increase your search engine visibility – so you’d be mad not to try it. Do it better than your competitors. And don’t forget to promote it!

We hope this article has helped you learn how to use stories to transform your content marketing – sign up to our email list for more tips and articles like this – and share it if you found it useful 🙂