Everyone has competitors – some are easier than others to overshadow. If you think your product or service is much better than theirs, but you just can’t seem to break through – content marketing is exactly what you need.
Have you ever wondered what content marketing could do for you?
Here's some information on how you can use it to increase sales on your website, get more visitors from Google and Social Media without spending a penny on advertising.
Content marketing is all about creating a website that makes your customers more loyal and grabs the attention of new ones. Making your website a 24 hour salesman isn’t a simple task – it takes time, effort and some expertise – but it is well worth the investment.
Did you want a better website…yesterday?
If you’re sick of getting nonsense, spam emails about tripling your website traffic, sick of SEO/website “experts” that seem to do very little and give you even less in results and, bottom line, you just really want more customers coming from your website – then POP Content, UK content marketing consultants, offer the kind of marketing you actually need.
No quick fixes that will give you a spike one day then get you blacklisted by Google the next, no secret scams or trickery – just good, honest content marketing from a UK content marketing consultant that, with some hard work and dedication, will make your business more successful online.
Content marketing is right for you if:
You want more customers hitting your website
You’re hoping to get higher in Google for searches around your products and services
You want customers to be itching to buy from you when they get in touch
You want more people to be buying from you in general
You want more exposure for your business – in the press & social media
You want your website to be a constant lead generator – so you can focus your time on delivering your great products & services
Whether you want to learn to do it yourself, train your marketing team to do it or have a content marketing consultant do it all professionally for you – we have the right service for you.
What is content marketing anyway?
Content marketing is basically creating content that helps to market your business.
These days – it’s the only way to even do SEO – which will ultimately give you the website traffic you’re looking for.
It involves creating articles online that answer your customers questions, which helps to promote your website on search engines, within your customers circles – and it helps to create more qualified leads, so you can focus less on selling when you get an enquiry and more on providing an amazing service for your customer.
Here is Amy talking a bit about content marketing and what we do here at POP Content.
What the next 6 months could look like if you don’t do content marketing
You could continue to not get enough customers
Website conversion rates are nearly 6 times higher for content marketing adopters than non-adopters
You could miss out on ranking well for many more search terms
Blogs give websites on average 434% more indexed pages
You could lose more money on marketing than you had to
Inbound marketing costs 62% less per lead than outbound
Something you should try now
If you’re not really convinced content marketing is for you, here’s something you can try now that will help you figure out if it’s worth doing in your industry.
Search in Google for a normal term that you might like to appear for (for example, if you are a letting agents in Dundee, type ‘letting agent dundee’ into Google and search). Check out the top 3 organic searches (not the ones with the yellow ‘paid’ symbol or in the maps box). It’s important to focus on these organic results because:
- You don’t have to pay Google to appear there
- 71.33% of all website’s clicked in searches, are on the first page of organic results
Take a look around – you should find that your competitors either have a blog or ‘news’ section, filled with more articles than you have. That’s because they’re already doing content marketing – and clearly seeing results!
If you’re lucky enough to be in a field where you’ve found that these top 3 results don’t have a news or blog section – honestly – I want to hear about it. Please email me, and I’ll be straight into the analysis of what’s going on! More than likely, I’ll still recommend you jump in and do content marketing though – because you have the unique chance to get ahead of your competition.
How a Content Marketing Consultant can help
We want to give you the chance to make your website and your business hugely successful, and at very least, much more successful than it is now. We want to give you the opportunity to show your customers, family and friends your website and feel a huge sense of pride – especially when they see the number of visits you get per month.
We want to help you boast to your fellow entrepreneurs about how you can’t handle the number of enquiries coming in because there’s so many.
And we really want you to keep driving new sales and traffic to your website while you sleep – so you can be there to help your potential customers drop the ‘potential’ whenever it’s most convenient to them.
We aim to do this through our 3 main content marketing services:
If you have no idea where to begin with this ‘content marketing’ thing and just want a content marketing consultant to sort it out for you, you’ve come to the right place
Could weekly content marketing be the answer to your under-performing website? Weekly content marketing is a great way to improve your site and learn how to market it effectively without incurring the full cost of hiring a new website marketer onto your team.
We can create 3 month or 6 month content marketing plans, built to guide you through improving your website traffic and sales over the next few months, while training you in the fundamentals of content marketing for your business.
Why Choose Us?
Who’s better positioned to help you with your content marketing than a content marketing consultant?
Customers buy from people they trust – content has been proven to build it – and we know how to write it
Our number one goal is to help businesses grow. We’d love to have some fun along the way and make some interesting content, but ultimately, we really want to be known for being super helpful and to be a part of making other businesses reach their goals. If you’re looking for a UK content marketing consultant to help grow your business, you’ve stumbled on the right place.
Get in touch and let us know if you think we could help you create something amazing, whether it’s a simple blog post or an entire content strategy you’re looking to have written, we’ll promise to give it our all!
We love everything ‘internet’ and content marketing comes hand in hand with trying to make the internet a better place. With that in mind, we want to keep things as simple and efficient as possible for you so you can get the right content marketing solution for you – fast.
We work entirely online, so you can easily create a brief, get a quote, agree to terms and pay for your content, all without leaving your desk.
Then you simply wait for your content marketing consultant to email you your weekly tasks or plan straight to your inbox! That doesn’t mean you won’t be able to have a conversation with us – we are real people!
Email us now through our contact form and we can start the conversation.
When you next have a marketing deadline – spend 10 minutes creating a brief and save yourself a lot of time & hassle by employing a content marketing consultant’s help entirely online.
Who POP Are
At the moment, POP is entirely run by UK content marketing consultant Amy, an enthusiastic neuroscientist with 4 years experience in the online marketing business.
She has a great deal of passion about content marketing and wants to make sure your business flourishes online. As a young woman in the marketing world, it can be hard to break through – but if you know anything about marketing online, you’ll know it’s fast paced and changes frequently. Because of this, you could have someone with 20 years experience, but if they don’t keep up with new trends – you may end up throwing your money away.
Amy is constantly reading up and studying on the latest trends in online marketing and can make sure you not only do the right things that will give you long term success – but also so you can avoid the wrong things that could cause Google to cut your business off.